Kilpatrick Townsend


Insights: Publications Fluid Marks 2.0: Protecting a Dynamic Brand Managing IP Magazine May 10, 2013 Written by Lisa Pearson Many companies now adopt variable brand identities to communicate with consumers. Lisa Pearson offers practical tips on using and protecting fluid trade marks. Related People Lisa Pearson t 212.775.8725 lpearson@ktslaw.com

Insights: Publications

Fluid Marks 2.0: Protecting a Dynamic Brand

Managing IP Magazine

May 10, 2013

Written by Lisa Pearson

Many companies now adopt variable brand identities to communicate with consumers. Lisa Pearson offers practical tips on using and protecting fluid trade marks.

Related People

Lisa Pearson

t 212.775.8725

lpearson@ktslaw.com